Advertising, from the mouth of an Art Director, has always been classified as an Art that further influences Consumer's psychology - meaning, art influencing science.
However, for researchers at Neilson, it goes the other way - Science can influence Art!
Consumer Neuroscience can now help Creative Art Directors to measure the impact of their Ads real-time by sampling on viewers. Before a 30sec TV commercial is cut down to 15sec, this science can help you measure the brand impact pre-hand before you start losing out the value of video asset and its impact.
Read-up the article:
http://ow.ly/nyNgd
However, for researchers at Neilson, it goes the other way - Science can influence Art!
Consumer Neuroscience can now help Creative Art Directors to measure the impact of their Ads real-time by sampling on viewers. Before a 30sec TV commercial is cut down to 15sec, this science can help you measure the brand impact pre-hand before you start losing out the value of video asset and its impact.
Read-up the article:
http://ow.ly/nyNgd
